Hey Reader! Are you one of those people who think Conventional Marketing became old,which will not work in the 21st century?
Today, I want to take you one step forward & deeper into the world of 21st Century Marketing.
So before taking you further I want to tell you that Marketing itself is a vast subject. we have to drive deep into the knowledge well, understand the concepts, put efforts to do practically and then we learn its effectiveness.
Today we are standing in a situation where many of us are in a confused stage.This Article will help those who are in the field of marketing & marketing entrepreneurs.
So if I asked you what are the changes you are observing in 21st century marketing?You might tell marketing has shifted its version into digital form.But the question is digital marketing totally different from conventional marketing?
The answer is BIG NO.Marketing communication medium is somewhat shifted from Conventional platforms which are Print Ads,Hoarding,Radio,TV to Digital Platforms Social media,internet & App.
The 21st century offers many choices for marketing communications. Companies still have access to traditional tools, such as newspapers, radio, and television, but also have a wide range of online tools, including social media. More choices are a good thing; they present opportunities to connect with more people in different ways than ever before.
What I say is 21st Century Marketing is 80% conventional & 20% digital.The basics of marketing are still the same in 21st Century Marketing.
The medium of Marketing communication can be anything.
First, it was a print medium which we popularly known as newspaper Ads.
Then it was the radio which stood strong for a few decades & still there.
Then it was TV.
Then it was the internet.
Then it was the apps.
Tomorrow something else might be the medium.
So I believe that as marketers, we should not be concerned about the medium in which the message is served.
There are few basic thing that you should know as a marketer of 21st century:
- The fundamentals of marketing.
- Digital marketing vs. Traditional marketing.
- CATT Marketing Funnel.
- Integrated Digital Marketing.
- Personal Branding:Mass trust blueprint.
So let’s discussed about The fundamentals of marketing. Marketing is the art and science of choosing target markets and attracting, retaining, and growing customers through creating, delivering, and communicating superior customer value.
“The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.”
A good can be termed as a physical entity that we can touch and feel. For example,watches and spectacles are goods. A service is an intangible product that is created by using both human and mechanical resources. For example, hotels provide hospitality.
An idea includes issues, philosophies, and concepts. For example, an architect sells the blueprint of a house to a client.
So Under fundamental marketing we all have heard about 7Ps. So lets see what 7ps of 21st century marketing.
What does a 21st Century successful marketing mix look like?
This is a top-level overview; you would take this into greater detail and ask the following questions:
1. Products/Services: Integrated tool set for SEO, blogging, social media, website, email and lead intelligence tools.
2. Prices/Fees: Subscription-based monthly, Software-As-Service model based on number of contacts in database and number of users of the service.
3. Place/Access: Online! Network of Partners, Country User Groups.
4. Promotion: Directors speak at events, webinars, useful guides that are amplified by SEO and effective with SEO. PPC Social media advertising, e.g. LinkedIn.
5. Physical Evidence: Consistent branding across communications.
6. Processes: More sales staff are now involved in conversion.
7: People: Investment in online services.
Now we should discuss the more awaited topic Digital marketing vs traditional marketing: what’s the difference between the two and which one should you use? Selecting the right marketing type is an age old question on every marketer’s mind. Here’s everything you need to know.
Digital marketing vs. traditional marketing: what’s the difference?
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites
Digital marketing is just as important as traditional if not even more so.
The key to a great marketing campaign is to find the right balance between traditional and digital.
According to ClickZ, “Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of all eCommerce sales will come from mobile.”
CATT Marketing Funnel: CATT is a sales funnel that will help you to build the mass trust of your customers with the help of Digital Marketing.
- C stands for Content
- A Stands for Attention
- T stands for Trust
- T stands for Transaction
- It is also derived as a formula which is:-
- W= n ^CATT (Whereas W is Wealth).
Niche[n]-
Your success and failure depend on the niche.
We all know that content is a general term used to describe any kind of textual, graphic, video, or interactive element on a website.
Why is content so important?
1) Content informs your audience.
2)Content ranks in Google.
3)Content earns links from other sites.
4)Content earns conversions.
5)Content is the foundation of every digital marketing strategy.
Now you know the importance of content, then it is important to bring the attention of your target customer to your content. Attention can be created by using SEO, Social media, Paid Ads.
Trust is important for building long term relationships with the customer.If trust can be created, then people will believe and buy your products. You must build a relationship of trust with your niche.
Finally if you do all the above things in the right manner,you will definitely create a successful transaction .
What is integrated Digital Marketing?
Integrated Digital Marketing encompasses the idea of creating a unique form of expression that’s easy to identify in all of the channels your customer uses.
For instance, As a digital marketer you might focus on Content marketing.but alone content marketing is not enough. Your content has to be optimised for SEO. You have to run ads and make this content available to your niche. Making a product is not enough. You have to find the correct customers for the product and target them through emails or paid Ads or SEO or SEM. Hence, it is important we use the different tools and techniques in an integrated manner for an effective result.
As digital marketing is a vast thing.It is not possible to know all segments.
Each segment such as Content Marketing, SEO, Email Marketing and Social Media Marketing is powerful on its own, but when they are combined in an integrated way, it’s power goes up exponentially. It creates effectiveness.
Why is Personal Branding often called a Mass Trust Blueprint?
Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential personal brands in the world.
A personal brand became an influencer & brand ambassador for the company.
Let’s give an e.g of Shahrukh khan. In many of his interviews he called himself a personal brand.It takes many years to make a personal brand.As the personal brand is a human itself,it can be sold nor be invested in.
For building a mass trust you have to LEARN, WORK, BLOG, CONSULT, MENTOR & STARTUP.
You have to follow the steps in the framework to create your personal brand.
I really hope that you have cleared all your doubts & enjoyed a lot while reading the article.
This article gives you insights about what type of marketing you should do in the 21st century,the fundamentals of marketing,CATT Marketing Funnel,Integrated Digital Marketing,Personal Branding.
Please let me know what you guys like the most in the article in the comment section.
Thank you for giving me your kind attention.
So in the next article I would discuss in more detail about marketing of the 21st century,So till then follow my blog & happy reading.
Check out my previous writing https://medium.com/@ayan0443/an-upgrade-version-c49be8a5da02